Profile picture of me sitting on a tree

About me

Hi, my name is Urska and I was born in Slovenia. In search for a better life I moved to Ireland in 2016 where I live with my little boy Gasper and my husband Jernej by the coast.  I have always dreamt about building financial and location freedom and work in an environment that shares the same personal values, where I feel accepted for who I am, and supports my personal growth. I found all that in this community.  My desire is to share what I have learned and inspire others to live a life on their terms. 


SFM is an online education platform that specialises in on-line marketing and entrepreneurship. It teaches everything you need to know about how to create your own business. From affiliate marketing, e-commerce and branding to blogging, products, services and mindset! They provide a complete education for what it takes to be your own boss and run your own business. 

I started the business of on-line marketing in summer 2019. After trying MLM for 1 year in 2014 and failing to achieve the success I dreamt about, my vision of having a passive income continued to burn inside of me. When I found this community I felt that this was the right path where I could begin to build financial freedom for my future. At the beginning I doubted myself, asking questions like “What if I fail again? What if it doesn’t work?” But what scared me even more was the thought about working for someone else, to smile at people I didn’t like, to work in an environment that didn’t share the same values and would never lead me to achieve my dreams. Simply thinking about being stuck in my current job working door to door and sacrificing my own mission was sickening. 

I quit my job in September 2019 and I am never going back to 9 to 5! I love this lifestyle too much.

happy family
Family means everything to me


I wasn’t always as happy as I am now. Ever since I can remember, I was struggling with depression, insecurity and shame. It got even worse after the divorce of my parents when I was 9 years old. My whole world collapsed. All the trauma before and after divorce lead me to hopelessness and even suicidal thoughts, asking myself:

Why me? Is there a way out of this hell?

Deep down I knew I need to save myself so I left home after turning 18 to study German and Polish. After 8 years of forcing myself and resisting studying, I finally graduated. I thought graduating was going to be the best day of my life but I still didn’t feel fulfilled. All along I was following my father’s dream because I didn’t know who I was and what I wanted, pleasing everybody but myself.

If you want to please your parents, your partner, friends, you will never be happy and they will not be happy to see you unhappy.

Growth and change can be painful. But nothing is as painful as staying stuck somewhere you don’t belong. Let’s return to our true core values together and celebrate life.


I see the world enjoying life and the journey of self-discovery by staying connected, respective and kind to ourselves, each other and nature.


Improve the quality of people’s lives and bring them a step closer to their true nature of being.


Family time
No carrot for horse 🙂